Hele helps drivers get in, get out, and get going—fast
Hele means “to go, move, or come” in Hawaiian, and it’s the name of Hawaii’s newest and most vibrant fuel brand. Developed and launched by Par Hawaii as a contemporary fuel station for younger, value-minded consumers, Hele’s stations are located on three major islands in Hawaii.
Hele on with Hele Gas
Hele’s crisp, brightly-lit new stations and nomnom convenience stores have become a beacon to commuters as a safe, convenient oasis where they can fuel up with TOP TIERTM Detergent Gasoline and grab a quick bite. Whether they’re on their way to their favorite surf spot for “dawn patrol” or heading home in the late hours of the night, we help customers keep on moving.
Universal Fleet Card Program
The fleet market in Hawaii offers Hele a rich opportunity for commercial growth. Through the Hele Universal Fleet Card, companies are able to see and control driver- and vehicle-specific expenses—all in one place. Combined with time-saving electronic IDs and odometer tracking, plus money-saving fuel discounts and volume rebates, we’re helping companies to Hele on.
Kama‘āina Rewards
Generous incentives through Par Hawaii make the Kama‘āina Rewards program one of the most successful fuel initiatives in Hawaii. In addition to saving with valuable gas discounts on weekends, drivers also earn points to use toward food discounts and free items at nomnom stores and other locations.